About FMC360

Fleet expertise that closes the gap between strategy and execution.

Independent fleet maintenance guidance grounded in the realities of shops, vehicles, people, data, vendors, and public service.

Our point of view

Reliable fleets come from connected decisions.

FMC360 helps fleet leaders see the whole maintenance system, set defensible priorities, and build an execution path their teams can sustain.

Our work draws on Jason Hatfield’s maintenance career, which began in 1996 and progressed from equipment repair and quality control to national fleet strategy and financial leadership.

Independent perspective

Clear findings and practical options leadership can evaluate with confidence.

Data with context

Decision-ready analysis that preserves the operational story behind the numbers.

Built to execute

Plans shaped around real staffing, parts, facilities, technology, and vendor constraints.

Executive leadership

Jason Hatfield, CDM/E

A career connecting hands-on maintenance, workforce development, fleet strategy, and financial accountability.

Jason Hatfield’s experience spans shop-floor operations, executive maintenance leadership, fleet lifecycle and replacement planning, VMRS governance, financial analytics, and diesel, CNG, hybrid, and battery-electric fleets.

CDM/ECertified Director of Maintenance/EquipmentNorth American Transportation Management Institute
VMRSCertified VMRS SpecialistAmerican Trucking Associations

At Cardinal Logistics, Jason oversaw strategy and financial planning for 14,000 pieces of equipment and a $60 million budget. At TCI Transportation, he managed 275 staff across eight locations in four states.

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Selected career results

Operating experience with measurable outcomes.

These results come from Jason’s roles with the organizations named below and inform the experience he brings to FMC360.

Workforce and productivity

Velocity Truck Rental & Leasing · 2021–2022

Reduced technician attrition 45%, achieved a 100% staffing fill rate, and increased efficiency 25% through workforce strategy and technical development.

Quality and shop capacity

Prevost, Volvo Group · 2006–2012

Reduced rework by more than 57%, improved throughput by more than 24%, and increased technician productivity 15%.

Asset utilization

TCI Transportation · 2021

Raised vehicle utilization from 85% to 91% by reducing shop dwell time and improving maintenance planning and execution.

Technical depth

Maintenance decisions grounded in the work.

Jason’s background includes US Marine Corps equipment repair and quality control, transit maintenance, warranty administration, and leadership across diesel, CNG, hybrid, and battery-electric fleets.

His credentials include Certified Director of Maintenance/Equipment through NATMI and Certified VMRS Specialist through the American Trucking Associations. His experience also includes technician training, maintenance reporting, procurement, and capital planning.

In his GoDurham interim maintenance and consulting role, he supported operating readiness for a 22-bus battery-electric fleet, connecting charging reliability, technician preparation, and daily service requirements.

Organizational performance

Julie Zierold

Organizational Performance Consultant

Designing the processes, training, and documentation that help teams put improvement plans into practice.

Julie brings experience in organizational leadership, data analysis, program development, and stakeholder engagement to FMC360. Her work connects clear operating procedures with practical training, shared expectations, and follow-through.

At FMC360, she has developed fleet-assessment protocols, communication frameworks, and documentation systems, and supported the standardization of maintenance processes and driver-vehicle inspection record workflows.

As Program Director at Riverside County Office of Education, she built the infrastructure for an in-house service program in fewer than two months and managed an eight-member team supporting 300 school locations across 20 districts. Earlier, as Director of Curriculum & Instruction at Perris Union High School District, she developed vendor-evaluation processes and launched wellness centers at seven locations.

That career experience informs how she helps clients organize complex work, build stakeholder agreement, and sustain new practices across teams and locations.

Julie holds a Master of Arts from Azusa Pacific University and completed doctoral studies in administrative leadership at Pepperdine University, with the dissertation outstanding.

Bring us the hard problem

What would reliable look like for your fleet?

Start with the current condition. We’ll help define the next move.

Request a Fleet Assessment